The Spark 5G Race Zone is a showcase of the tech that Emirates Team New Zealand use to make the boat go faster, giving visitors the opportunity to feel, create, learn and even smell all things sailing. Team New Zealand boss Grant Dalton called it “the Disneyland of sailing”.
We helped create 3 zones;
The Wind Tunnel allowed people to walk through and interact with a real time wind model visualisation.
Course Selection showed a graphic visualisation of actual wind data supplied live from NIWA, projected onto the floor. We created algorithms to predict the optimal racing course, showing where the race would be held based on current conditions.
Te Aihe was an immersive experience where visitors felt they were on board the actual Team NZ Amercas Cup boat thanks to VR footage captured during a training run, and a large circular LED screen.
A collaboration with Spark, Shine and Spur.
Campaign Brief article